In the Show-and-Play technique a video or animation is started when the user scrolls it into view.
Source: Oesch, Jonas, Manuel Roth, and Adina Renner. “Scrolling into the Newsroom: A Vocabulary for Scrollytelling Techniques in Visual Online Articles.” Information Design Journal. Forthcoming 2022
“Preserving biodiversity by protecting forests”, by the World Bank, uses show-and-play to start a video showing the deforestation in Mato Grosso, Brazil. After the video is played once, you can replay it.
Source: SDG Atlas 2020
Hawaii’s Beaches Are Disappearing, by ProPublica, uses graphic sequences and pan and zoom (both with maps as with panoramic photographs), but also uses show-and-play: at certain moments in the story, some beach side real estate is highlighted by showing a video, with the waves hitting the protective walls in front of them.