The different scrollytelling techniques still leave a lot of room for design variations. Here are the most common ones:
- the graphic can take up the full browser window, or only a part of it. When the graphic uses the full browser window, the text scrolls over it. When the graphic is using only a part of the screen, and when it is positioned to the side, the text can scroll next to the graphic.
- in some cases the scrolling direction can be flipped, and advancing the scroll will cause a horizontal advancement of the story. Example: How Nationalism in China has Dethroned Nike, Adidas, by Bloomberg.
- In most cases one text block is tied to one specific state of the graphic, so a single text block explains one specific view of the graphic and there is a one-on-one relation between the text and the graphic. Sometimes multiple blocks of text are tied to a single state of the graphic (many-to-one), or a block of text can be tied to multiple states of the graphic (one-to-many).